Bont Cycling Cyclists Alliance Purchase Program

Terms and conditions

  1. The Bont Cycling Cyclists Alliance Purchase Program offers UCI professional riders, supporters and sponsors to purchase Bont Cycling products at discounted rates.

  2. Any discounts offered are for personal use only and cannot be used to purchase products for other people or with the intention of resale. The discount is not transferable to anyone else. In short, treat this discount with the respect it deserves. If you truly believe a friend, family member or fellow cyclist is worthy of such a discount, politely ask them to become a Cyclists Alliance supporter.

  3. Bont Cycling reserves the right to manage membership at its discretion, and terminate access to the Program for any reason. If in doubt, refer to number. 2 above.

  4. Access to the Program is only valid via Bont Cycling online stores. Unfortunately it is not available through Bont Cycling distributors or retailers. Bont Cycling recommend getting in touch with a local country distributor where possible. Unsure if a distributor exists for your country? Find one here:

  5. The Program discount is automatically applied to the checkout when the approved applicant is logged into their respective regional online store. The discount cannot be combined with any other promotional discounts or offers and is not available on sale products, bundles or gift vouchers.

  6. Bont Cycling Industry Purchase Program purchases are not eligible for free shipping.

  7. The 2021 Bont Cycling Cyclists Alliance Program will expire on 31 December, 2021 at which point all Program members will be requested to apply again.

  8. The Bont Cycling Cyclists Alliance discount is subject to the following limitations. The discount will expire after 20 usages within a 12-month calendar period, or if it exceeds the following monetary values, (as listed below), whichever is first in any one year:

  • USD – 2,500
  • GBP – 2,000
  • AUD – 3,400
  • EUR – 2,300

If you have any questions or queries regarding Bont Cycling's Cyclists Alliance Program please email them to: